Value Adds – Leader Proudly Australian Distributor

The Unparalleled Benefits of Partnering with LEADER

As a proudly Australian-owned and operated company for over 23 years, our unwavering commitment is to consistently enhance the array of benefits we offer to our rapidly expanding list of partners.

Stock Warehouse in 5x States

Virtual Expo Help You Gain Knowledge

Free Pre/Post Sales Support

Free Online Training at Leader Academy

Easy Data Feed Access

Free EDM Marketing

Free Marketing Tools + Catalogue

70+ World Leading Vendors

Personal Local Account Manager

Fast Dropshipping Service

PC Configurator

No Direct Sales Channel Only

Local Stock Warehouses Across 5 States

At Leader, our unwavering commitment is to ensure that each and every one of our customers enjoys a swift, dependable, and delightful experience. With strategically located warehouses in five major states, we guarantee prompt deliveries within hours, not days. For those urgent orders, take full advantage of our 6 pm EST cut-off time, exclusively available with our WA branch*. Our mission is to ensure that no urgent order is overlooked, and that we consistently surpass our customers’ expectations.

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An Exclusive Network of 70+ Global Industry Leaders

Over the past 23+ years, LEADER has nurtured enduring partnerships with over 70 world-leading vendors. This affords us the unique opportunity to offer our esteemed resellers an extensive array of top-tier products and resources, empowering us all to deliver optimal solutions for businesses of all types, from inception to completion.

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Exclusively Channel-Only: No Direct Sales Here

At Leader, we hold our resellers in high regard. Our primary goal is to foster the growth of their businesses through our partnership. We are unwaveringly dedicated to supporting the IT Channel across Australia, and we maintain a strict No Direct Sales policy. For over 23 years, we have proudly adhered to a Channel-only approach, and we remain committed to this principle.

Swift and Efficient Dropshipping Services

When it comes to fulfilling your orders, Leader exclusively partners with the swiftest and most dependable freight companies to ensure the prompt delivery of your stock. Our expansive warehouses in five major states enable us to accomplish this seamlessly. Additionally, Leader proudly offers the fastest dropshipping services in Australia, guaranteeing deliveries to metro areas within an impressive 2-hour timeframe! *

*Subject to Stock in Always Policy.

Local Account Manager

We are local, and so are your Account Managers. Positioned at one of our 5 locations, Leader Account Managers are enthusiastic and passionate about our brand and growing yours. Our Account Managers are dependable, reliable, knowledgeable and have years of expertise at your disposal. We aim for legendary customer service and to exceed your expectations.

Pre/Post Sales Support

At Leader, our years of knowledge and experience excel, with you at the forefront of every decision we make. This is why we have dedicated teams in both Pre- and Post-Sales to support any and all of your enquiries. Whether you are trying to find the right solution, or something hasn’t gone as expected, we are here to help. If we make a promise, we will deliver.

Free Online Training

Our Leader Academy provides a range of training courses, webinars, and online content, from our Leader support team and our World Class Vendors. These are all designed for our valued resellers in the IT channel to upskill, sell better solutions and grow their business with us.

Classroom Training

Join Leader, Face to Face Get inspired and gain knowledge by connecting with our World Leading Vendors and other likeminded individuals. Diversify your solutions, by learning about new trends in the IT industry as well as how to extend the growth of your business with Leader. Get excited and we’ll see you!

Access Valuable Marketing Tools for Free

Are you seeking additional avenues to promote products on your website, in-store, or both? Your solution lies in our dedicated Resources tab. Here, you’ll discover a treasure trove of assets, including digital banners, high-resolution product images, and more. These valuable resources are perfect for creating engaging EDMs, enhancing your social media presence, or even for printing and displaying in-store.

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Effortless Access to Data Feeds

Do you aspire to dedicate more time to serving your customers and nurturing your business growth? Look no further than Leader Data Feed, the solution to streamline your online business. With automated stock ordering, real-time price change tracking, and stock level management, you can enhance your business operations and bolster overall efficiency. Join us today and let Leader simplify your journey.

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Advanced PC Customization Made Easy

Searching for a tailor-made solution? Explore the Leader PC Configurator. Our extensive selection includes Leader Notebooks, All-In-One PCs, Corporate Desktops, Gaming Desktops, Home Desktops, NUCs, and Server Racks. With a wide array of customization options at your fingertips, we can craft the ideal solution for your customers. All our systems are meticulously assembled locally at one of our five warehouses, proudly Australian-made, and supported by our on-site warranty. *

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Leader Cloud

UniFi Networks

Breeze Connect

Virtual Training

In-Person Training & Events

Self-Paced Online Learning

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Leader Sales

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